Press Rewind Curl Retention Shampoo

Curly to straight and back again! Press Rewind strengthens as it cleanses, using DOUX-plex™ bonding technology to restore moisture balance, prevent heat damage, and preserve curls and coils. It cleanses, detangles, and smooths, leaving hair soft and silky for effortless heat or wash’n’go styling.

Rinse hair with warm water until fully saturated. Apply a generous amount, working through from scalp to ends. Leave in for 2-3 minutes. Rinse and repeat. For best results, we recommend applying this product to hair free of heavy waxes or oil-based stylers.