OLAY launched its Regenerist MicroSculpting Cream to improve skin’s capacity to stay hydrated, while smoothing wrinkles starting day 1. The Red Jar is a non-negotiable moisturizer with over 50 million jars sold and 1 jar sold every 12 seconds. The hyaluronic acid, amino-peptides and niacinamide create a moisture-binding formula that plumps & lifts surface cells. The amino-peptide complex in the formula helps cell growth on the top layer of skin and traps moisture. The cream was later reformulated with skin energizing technology to also include niacinamide, olivem, and lys’lastine to make skin appear younger and more vibrant.10 years of research show the moisturizer’s hydration is undefeated by more than 130 premium products around the world