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The Secret to Dyson’s Customer Loyalty

Why emphasizing engineering (and engineers) drives Dyson’s continued success—and customer loyalty.

Makeup artist Laura Geller speaks to the 50+ consumer

Why QVC Is Proud to be Speaking to Women 50+

Catering to Gen Z has become the main mission of many beauty marketers, but QVC is taking a different tact: connecting with a more seasoned 50+ consumer. Here’s why

Headshot of Christina Fair

L’Oréal’s Tina Fair on Catalyzing Growth Through Diversity and Unity

As President of the newly monikered L’Oréal Dermatological Beauty Division, Tina Fair knows when to let a brand own its uniqueness…and when togetherness is the more powerful route. Her strategy has built employee trust, dermatologist devotees, and company revenue — just your basic skin care universe domination.

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