From Personal Ritual to Cultural Movement: Fragrance is Having a Moment
Once considered the “finishing touch,” scent has become a cornerstone of identity, wellness, and creativity. CEW’s 2025 Indie Report captures this shift through the lens of 33 indie fragrance brands shaping the future of the category.
What’s inside:
- How the pandemic catalyzed fragrance’s rise as emotional support
- The indie founders making scent more personal, sustainable, and diverse
- Consumer behavior trends backed by the latest industry data
- A closer look at the brands that blend art, science, and soul
Fragrance is evolving. Don’t miss the brands leading the charge.
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