DIY Hair Care Hair Color dpHue

5 Minutes with dpHUE’s Donna Pohlad

An industry outsider when she founded dpHUE in 2011, Donna Pohlad has grown her award-winning line of at-home hair color and hair care into one of the most buzzed-about brands. Now, with a new next-gen dye designed for both virgin and color-treated hair, Pohlad and Janice Lee, dpHUE’s new VP of Innovation, Marketing, and Consumer Engagement, share how the brand is reinventing what’s possible with at-home color.

This content is exclusively open to CEW Members

Join CEW for unlimited access to articles, industry reports, and more.

Benefits include:

  • Invitations to members-only industry events
  • Connect with 8,000+ industry contacts globally
  • CEW Beauty News & proprietary trend reports
  • Exclusive networking opportunities

Sign Up

Related Articles