Beekman 1802 Milk RX Advanced Better Aging Cream
Beekman 1802, the beloved skin care brand based on goat milk-infused formulas, is launching an anti-aging Milk RX Advanced Better Aging Cream. The cream helps sculpt the cheek and jawline while delivering anti-aging skin benefits. Powered by ReneXesome, which combines reneseed and goat milk protein exosomes, the product promises to lift, firm, and increase collagen production up to 31%. “We reinvented our famous goat milk, effectively rewriting the script on aging. Milk RX is four times more potent than retinol with zero irritation,” the brand said. Beekman 1802 also infused the cream with polyglutamic acid, which “holds 4,000 times its weight in water for unparalleled moisture” that can penetrate deeper into skin layers. To promote the launch, Beekman 1802 is partnering with dermatologists and influencers to create content on social media. The brand also released a “special milk delivery” video showing a fleet of yellow drones carrying giant yellow jars of product across the skyline, dropping them off on doorsteps and Ulta stores. Launched August 1, the cream sells for $66 on ulta.com and beekman1802.com.
Blake Brown Haircare
Blake Lively is launching a hair care brand, Blake Brown, with a lineup of eight shampoos, masks, and styling products. The collection, designed to nourish and strengthen hair, is based on Lively’s personal hair regimen and notably lacks a conditioner. Instead of using a traditional conditioner, Lively uses masks to deliver balanced moisture and strength. “Blake Brown has been more than a seven-year labor of love,” Lively said. “I was determined to bottle up a premium, salon-quality hair care line that’s cleaner, cruelty free, easier, yummier, more sustainable, and more accessible than anything I saw out there. Performance was paramount. We were uncompromising, which is why it took an absurd amount of time, but the products show our level of dedication and strict quality control. I couldn’t be prouder.” The fragrance profiles she chose were inspired by her favorite perfumes, with notes like sandalwood, vanilla, and bergamot. The range includes Wild Nectar Santal Fundamental Nourishing Shampoo, Wild Nectar Santal Fundamental Nourishing Mask, Sandalwood Vanille Fundamental Strengthening Shampoo, Sandalwood Vanille Fundamental Strengthening Mask, Milky Sandalwood Rich Reset Pre-Shampoo Mask, Bergamot Woods All-In-Wonder Leave-In Potion, Blackcurrant Vanille Glam Mousse, and Amber Vanille Dry Shampoo. Launched August 4, the hair products sell for $18.99 – $24.99 exclusively at Target and on target.com.
Dyson Chitosan Pre-Style Cream and Post-Style Serum
Dyson is set to debut its first-ever hair styling products with the launch of its Chitosan collection. The range includes a Pre-Style Cream that transforms into a lightweight serum to reduce frizz and boost shine, and a Post-Style Serum that provides flexible hold and frizz-resistant hydration, thanks to hyaluronic acid and amino acids. The collection’s hero ingredient, a chitosan macromolecule derived from oyster mushrooms, is responsible for delivering hold, movement and shine, minus the stiff crunch factor. “Other styling products use simple polymers that stick the strands of hair together like glue. Dyson’s formulas work differently,” says James Dyson, Founder and Chief Engineer at Dyson. “When used in Dyson Chitosan formulas, the complex macromolecule helps create flexible bonds that support hair strand by strand, for twice the hold, with movement and shine.” Launched August 15, the Pre-Style Cream and Post-Style Serum sell for $59.99 each on dyson.com. Recyclable refill cartridges sell for $54.99.
Gucci Flora Gorgeous Orchid Eau de Parfum
Gucci unveiled a new addition to the Flora fragrance franchise, Gucci Flora Gorgeous Orchid. The ozonic floral gourmand scent was developed by master perfumer Marie Salamagne, who blended rich notes of vanilla with orchid and an unexpected marine ozonic accord. The campaign features a short film directed by Gucci Creative Director, Sabato de Sarno. Starring Miley Cyrus, it was shot against the backdrop of Los Angeles and the iconic Hollywood sign. “The campaign and fragrance convey the idea of blurring the lines between reality and imagination, telling a story of empowerment and self-love, one that embodies the radiant and unexpected facets of the new fragrance,” according to the brand. The bottle is decorated with Gucci’s vintage Flora pattern, first designed by artist Vittorio Accornero in 1966. Launched August 1, the eau de parfum sells for $168 at gucci.com.
Guerlain x Pucci Fall Makeup Collection
Guerlain is launching a limited-edition makeup collection for Autumn 2024 in collaboration with the Italian fashion house Pucci. The range includes a selection of best-selling Guerlain products housed in luxe packaging with Pucci’s signature swirling Marmo motif. For the lineup, Guerlain included Météorites Marmo Swirl, a chunky kabuki-style Météorites Marmo Swirl brush, Terracotta Marmo Sun bronzing powder, an Ombres G eyeshadow quad, and a duo of Rouge G lipsticks that come in collectible Pucci cases. The collection incorporates the fashion house’s 1968 Marmo print in different ways, from embossed patterns on the surface of Terracotta powder to a Pucci silk scarf pouch for the makeup brush. The campaign follows Pucci Artistic Director Camille Miceli and Guerlain Creative Makeup Director Violette behind the scenes as they dress model Natalia Vodianova in bold Pucci prints and create a graphic beauty look. Launching August 26, the makeup products will sell for $69 – $105 on guerlain.com.
HPPY Skin Cryo Masks
HPPY Skin is releasing three new refrigerated masks made with cold-pressed ingredients that address different skin issues: the Rewind mask brightens and replenishes skin with red grape extracts and rosehip oil. Their new Calm mask contains centella flower extract to soothe redness, and the Clarity mask purifies skin with clay and manuka honey. Each formula is made using a high pressure processing (HPP) method to extract bioactive nutrients at peak potency and maintain ingredient potency without preservatives, as long as the products are refrigerated. “Our commitment to freshness and purity is at the heart of everything we do at HPPY Skin,” said founder Hannah Penn. The company uses food-grade standards and manufactures its products in an FDA and USDA-certified food facility to help maintain formula quality and freshness. “With HPP technology, we’re able to keep active ingredients alive in a way that traditional, shelf-stable brands cannot,” the company said. Launched August 1, the masks sell for $16 each exclusively on hppyskin.com.
JinSoon Mysterious Dusk Glazed Glass Nail Lacquer Collection
JinSoon is launching a trio of polish hues curated by founder Jin Soon Choi, runway nail artist and owner of JINsoon Nail Spas in NYC. Building on her popular Glazed Glass Series, Choi introduces her Fall/Winter 2024 Glazed Glass Mysterious Dusk Collection, which “draws inspiration from the play of light and shadow on translucent, moody-colored glassware,” according to the brand. The collection includes three translucent jelly-like lacquers with soft, lightweight textures: Ember, a vintage plum hue, Serenity, a light greige, and Halcyon, a deep periwinkle. “Inspired by the depths of colored glassware, these versatile polishes offer a user-friendly way to express your unique flair,” Choi said of the collection, which she likes to apply artistically using sponges for an ethereal watercolor look or dabbing polish on each nail gradually to create an ombré effect. The brand’s formulas are vegan and free of 21 toxic chemicals commonly found in nail polishes. Launched August 1, the nail polishes sell for $18 each at jinsoon.com.
Kiehl’s Personals Over & Under Cream to Powder Deodorant and Ingrown Hair & Tone-Corrective Intimate Drops
Kiehl’s is entering a new category with the launch of Kiehl’s Personals, a range that includes two intimate skincare products: Ingrown Hair & Tone-Corrective Intimate Drops and an Over & Under Cream to Powder Deodorant. Developed with the help of gynecologists and dermatologists, the Intimate Drops contain AHAs to encourage cell turnover, antioxidant astaxanthin, and hydrating jojoba oil to address ingrown hairs and uneven skin tone. The aluminum-free, talc-tree deodorant claims to provide 96-hour odor control on the armpits and pubic area while relieving skin friction with a cream-to-powder format. To promote the launches, Kiehl’s tapped Ilana Glazer to star in a comedy campaign titled, “Who Wants to Be a Million-Hair?” The campaign video challenges taboos about body hair and odor with a game-show format that reminds everyone to get comfortable talking about “pubic” problems. As for strategy, Kiehl’s is giving the products a big push on the brand’s TikTok Shops storefront. Launched August 1, the deodorant and treatment drops sell for $29 and $39, respectively, and they are available on TikTok Shops and kiehls.com.
Natura Bissé Inhibit High Definition Lifting Cream
Natura Bissé is expanding its Inhibit Collection with the introduction of Inhibit High Definition Lifting Cream, a tightening and plumping moisturizer infused with the brand’s GravZero Fusion ingredient. The proprietary blend of red algae Gigartina stellata and plant collagen helps smooth the appearance of wrinkles and make skin more supple. The Inhibit Collection was created to complement non-invasive aesthetic procedures and helps reduce the appearance of expression lines, redefine facial contours, and address signs of aging on the face, neck and décolleté. “We created this revolutionary collection to help you reduce the look of wrinkles and achieve unparalleled results at home…and help relax the appearance of lines, especially those caused by facial expressions,” the brand said. Launching August 15, the cream will sell for $395 at neimanmarcus.com and naturabisse.com.
NYX Cosmetics Buttermelt Blush x Gordon Ramsay
NYX Cosmetics teamed up with renowned chef Gordon Ramsay and his daughter HollyAnna to celebrate the launch of Buttermelt Blush. The blush formula has a buttery texture, thanks to a blend of mango, almond, and shea butters. To complement the launch, Gordon Ramsay will create an official Buttermelt Blush cake recipe using ingredients – specifically almond butter and shea butter – found in the new vegan blush. NYX plans to release a content series in which HollyAnna attempts to bake a cake inspired by the blush, while Gordon Ramsay debuts a beautiful multi-layer cake frosted with shades resembling vibrant Buttermelt Blush hues. To promote the partnership, NYX is extending the campaign to a wider audience through a community-driven initiative, asking creators and chefs to join a challenge by testing out Gordon’s recipe and posting their version of the NYX Buttermelt Blush cake. Buttermelt Blush is available 12 shades with both matte and glowy finishes. Gordon Ramsay’s cake recipe will be shared on NYX’s social channels and brand website. Launched August 13, the blush sells for $10 on nyxcosmetics.com and ulta.com
Rodan + Fields Hydra Mask Gel Cream
Rodan + Fields is unveiling its new Hydra Mask Gel Cream, an overnight treatment designed to minimize moisture loss and boost skin resilience while you sleep. The formula features a peptide technology to help minimize Transepidermal Water Loss (TWL), lock in more moisture, and maximize nighttime cell renewal. The formula also contains hyaluronic acid and shea butter to plump skin and electrolytes to strengthen the skin barrier. This launch follows a recent announcement that starting on September 1, the company will transition its multi-level direct selling model to an affiliate program structure in an effort to “unlock growth and reach new customers.” Launched August 1, the cream sells for $60 on rodanandfields.com
