With TikTok influencers thriving in the beauty space, CEW spotlights a new Charm.io report which reveals the Top 15 TikTok beauty influencers and how much revenue they drive for brands. The report was compiled using Charm.io’s TikTok Shop global dataset, covering all categories and products.

Also at CEW today, we highlight an article on forbes.com which reports that the number of South Asian female leaders in the U.S. has increased in many areas in recent years, including across the C-suite. Organizations including Gold House, Female Founders Fund, and The Asian Pacific American Taskforce have been instrumental in the rise of South Asian American entrepreneurs, leaders, and culture makers, the business magazine reports.

To honor Women’s History Month in Canada, CanadianSME Small Business Magazine reports on the way that female entrepreneurs are playing an essential role in Canada’s economic growth. As well as highlighting some of the initiatives and tools that support and strengthen women-led businesses in the country, the article profiles some of Canada’s inspirational female trailblazers.

On the topic of the TikTok influencers, star of the platform, Mikayla Nogueira, is launching her own beauty brand, Point of View, which has backing from Imaginary Ventures. It will drop, direct-to-consumer, on March 26 with five products.  “It was absolutely the most terrifying decision of my life,” said Nogueira. “I don’t want [this] to be seen as the next influencer brand. I want to build a brand that leaves a legacy and can thrive.”

In response to the recent California bill which proposes banning the sale of anti-aging products to those under 18, Bliss — the spa-founded beauty brand — has created an “Elder Millennial” ad campaign. The humorous adult skin care ad features comedian Iliza Shlesinger. In other skin care updates, L’Oréal has announced a recall of its Effaclar Duo acne cream in the U.S., following a potential benzene contamination.

On the fragrance front, Francis Kurkdjian has unveiled its Kurky scent, which will debut at Bloomingdale’s on March 18. Meanwhile, on the other side of the pond, The Perfume Shop in London will host a “fragrance-themed escape room” to celebrate National Fragrance Week, running from March 18 to 24. Visitors can expect a “multi-sensory journey,” with activations featuring fragrances by Gucci, Marc Jacobs and Burberry.

In sustainability news, cosmetics applicator supplier GEKA has scooped its fifth consecutive Platinum Sustainability Rating from EcoVadis. This places the company, which has pledged to send zero waste to landfill by 2025, within the top 1% of those assessed. 

To read more about these news stories, please click on the links below.

charm.io Reveals TikTok’s Top 15 Beauty Influencers. CEW reports on a new Charm.io report which reveals the Top 15 TikTok beauty influencers and how much revenue they drive for brands. (CEW)

South Asian Female Leaders On The Rise in America. According to an article on forbes.com, the number of South Asian female leaders in the U.S. has increased in many areas in recent years, including across the C-suite. (CEW)

Celebrating Women’s History Month In Canada. CanadianSME Small Business Magazine reports on the way that female entrepreneurs are playing an essential role in Canada’s economic growth. (CANADIAN SME SMALL BUSINESS MAGAZINE)

TikTok Star Mikayla Nogueira Drops Own Beauty Brand. Nogueira will launch Point of View on March 26, DTC, with five products. (GLOSSY)

Bliss Creates “Elder Millennial” Campaign. The humorous adult skin care ad features comedian Iliza Shlesinger. (HAPPI) 

L’Oréal Recalls Effaclar Duo In US. Effaclar Duo is marketed under L’Oréal’s La Roche-Posay brand in the US. (GLOBAL COSMETICS NEWS)

Maison Francis Kurkdjian Launches Kurky. The new fragrance will launch with a two-week lead at Bloomingdale’s on March 18. (WWD)

London’s The Perfume Shop To Launch Fragrance “Escape Room”. Celebrating National Fragrance Week, the pop-up will run from March 18 to 24. (COSMETICS BUSINESS) 

GEKA Scoops Fifth Platinum Sustainability Rating. This positions GEKA within the top 1% of companies assessed by EcoVadis. (BEAUTY PACKAGING)