CEW’s Product Watch May 2025 has dropped, showcasing the month’s notable newcomers across all beauty categories. CEW reporter Polly Blitzer unpacks the latest innovation-led launches, ranging from color crayons that multi-task, to glassy shine-boosting hair serums, and next generation sun care.
In breaking news, Beiersdorf has partnered with Vincere Biosciences to work together on the development of “innovative skin care solutions targeting cellular health and skin aging, focusing on the cutting-edge process of mitophagy … to create advanced cosmetic formulations that promote skin vitality and combat visible signs of aging,” reports Global Cosmetics News. Meanwhile, making tech headlines, WWD asks how AI is reshaping the formulation of beauty products, and its implications for the future.
With female leadership in mind, as Meghan, Duchess of Sussex, wraps up the first season of her podcast, Confessions of a Female Founder, the Fast Company website anticipates her next steps — specifically, her plans for As Ever, the brand she created with Netflix. “Meghan wants to take a step back, gather data from the launch,” it reports. “She says she’s planning to announce new products in the first quarter of 2026.”
Speaking of female founders, Beauty Independent asked 13 beauty entrepreneurs, consultants, and investors whether or not brand founders need to play the role of influencers on social media, too, while they build their companies.
With Wimbledon just around the corner, Olive & June has served its Big Play Summer 2025 Collection. The courtside-inspired range includes six new polishes, two press-on kits, three new gel shades and mani systems, in keeping with the “tenniscore” trend. Meanwhile, Merit is hosting a pop-up event in Manhattan this week with Brooks Brothers to promote its new tinted mineral sunscreen, The Uniform.
Marking 25 years since the launch of Lancôme’s Juicy Tubes, the brand has launched a new campaign which features celebrities reminiscing about their memories of the iconic lip gloss.
Read more about these news stories by clicking on the links below.
CEW Product Watch May 2025 Drops. Discover the innovation-led beauty newcomers of note. (CEW)
How AI Is Reshaping Beauty’s Future. WWD reports on the “new era of tech-optimized product development,”, and its implications for the industry. (WWD)
Beiersdorf Partners With Vincere Biosciences. “Together, the companies aim to harness mitophagy — the cellular process that clears out malfunctioning mitochondria — to create advanced cosmetic formulations that promote skin vitality and combat visible signs of aging,” reports Global Cosmetics News. (GLOBAL COSMETICS NEWS)
What’s Next For Meghan? According to Fast Company, Meghan, Duchess of Sussex, plans to launch new products in the first quarter of 2026. (FAST COMPANY)
Do Beauty Founders Need To Be Influencers, Too? Beauty Independent asked 13 beauty entrepreneurs, consultants and investors for their takes. (BEAUTY INDEPENDENT)
Olive & June Serves Big Play Summer 2025 Collection. The court side-inspired range has just launched. (HAPPI)
Merit X Brooks Brothers Pop Up. Merit has partnered with the iconic Manhattan store to mark the launch of The Uniform tinted mineral sunscreen, this week. (BEAUTY PACKAGING)
Celebrities Share Their Juicy Tubes Memories. Lancôme has created a new campaign marking 25 years of Juicy Tubes, featuring famous faces reminiscing about the lip gloss. (COSMETICS BUSINESS)
