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As the global beauty landscape continues to shift due to changing consumer demands and heightened economic uncertainty, Cosmoprof North America Las Vegas (CPNA Las Vegas) prepares to offer solutions, connections, and education for its 22nd annual edition.

Following a standout 2024 event that drew 26,000 attendees from 113 countries and more than 1,100 exhibitors, the 2025 edition aims even higher. This year, the show is planned for July 15 to July 17 at the Mandalay Bay Convention Center and will debut a new, expanded hall to accommodate surging interest across beauty categories, including a larger Cosmopack section — from packaging and ingredients to tech and sustainability.

One of the show’s most anticipated features is a dedicated K-Beauty area, spotlighting a category that continues to influence global skin care, hair care, and cosmetics. CPNA’s focus on K-Beauty reflects a broader industry shift: consumers are hungry for innovation that’s both effective and trend-forward.

Additionally, CPNA Las Vegas continues to prioritize diversity and emerging talent through curated spaces such as Discover Beauty, uplifting AAPI, Latinx, Indigenous, and women-owned brands; Discover Black-Owned Beauty, amplifying inclusive innovation; and The Beauty Vanities, a launchpad for cutting-edge newcomers.

Beyond the show floor, education remains a cornerstone. Programs such as CosmoTalks, the Entrepreneur Academy, and Cosmopack Education will feature panels on topics including Gen Alpha’s influence, the halo effect of social shopping on the broader retail landscape, and the future of packaging and sustainability — offering actionable insights for professionals at every level.

New country pavilions have been curated, including Belize and Fiji. The Buyer Program and CosmoTrends by BEAUTYSTREAMS ensure attendees stay plugged into real-time market shifts, while the expanded CPNA Awards celebrate industry excellence across innovation and execution.

Organized by USA Beauty LLC, a joint venture between Informa Markets, BolognaFiere, and the Professional Beauty Association, CPNA continues to set the standard. In a beauty world constantly in motion, CPNA is the place where the future comes into focus.