Commence By Brooke Shields
Brooke Shields’ latest project is going straight to our heads: a collection of three hair and scalp treatments for women over 40. “We developed these products with passion and purpose, designed to be easy, effective, and additive to your hair care routine,” said Shields, Founder and CEO of Commence By Brooke Shields. She worked with a team of chemists to develop formulas that deliver active ingredients at clinically effective levels without negatively impacting the planet. The range includes a root serum ($30), shampoo ($21), and conditioner ($26), all made with vitamin-rich alfalfa extract, antioxidant-packed açai stem cells, Lactobacillus ferment probiotic, and amino acids derived from quinoa. “The more I learn and know, the more I want to do to help other women age fearlessly, honestly, and beautifully,” Shields added. Launched June 4, the products sell for $21 – $30 and are available at

Drunk Elephant Umbra Cocoa Mineral Cream SPF 30
Drunk Elephant reformulated its popular Umbra mineral sunscreen to make it gentler on sensitive skin, easier to blend, and non-pilling. The sunscreen is 100% mineral-based, combining 20% zinc oxide with potent naturally derived antioxidants like astaxanthin, tetrahexyldecyl ascorbate, and ubiquinone to help boost protection against free-radical damage. The newly introduced Umbra Cocoa shade, which has a warm brown tint,  joins Umbra Tinte Mineral Cream SPF 30 and  Umbra Sheer Mineral Cream SPF 30. All three SKUs contain skin-nourishing green tea seed and jojoba oils. Launched June 1, the sunscreen sells for $36 and is available at,, and

D.S. & Durga Let’s Dive Eau de Toilette
Luxury fragrance house D.S. & Durga took a deep dive into the sea for its latest scent, a marine-inspired eau de toilette made in collaboration with Project CETI. The non-profit organization studies and translates communication of sperm whales in Dominica, which inspired playful notes like “big whale energy” and marine water, along with seaweed extract, and woolly rock rose. Let’s Dive also contains a toasty Choya Nahk accord, made by distilling roasted seashells. “Getting to work with a real scientist who is expanding our understanding of our world is something new and special to me,” said David Seth Moltz, Perfumer & Co-Founder of D.S. & Durga. “We wanted to capture the serene feeling and scent of diving with whales. It’s oceanic and soft, ozonic and a meditation on ambergris, one of perfume’s true heroes.” The brand’s synthesized ambergris is a dupe of the musky note traditionally derived from whale secretions. Launched June 8 in honor of World Ocean Day, the fragrance sells for $250 and is available at

Facegym x Isamaya Sculpt 01
Makeup artist Isamaya Ffrench and FaceGym founder Inge Theron have teamed up to create a gua sha tool that looks more like modern art than a staple for your beauty vanity. The sculptural metal objet combines expertise of both women, garnered from years in the cosmetics and wellness industries, resulting in a tool to help massage areas of the face, neck and scalp. The comb side can be used on the neck to stimulate lymphatic drainage while the large curved edge is designed to contour cheeks and nasolabial folds. There’s also a ball tip to target reflexology points along the brow and a scalp claw to relieve scalp tension. “When Isamaya asked me to collaborate on a face-sculpting tool, there was only one answer. Hell yes!” Theron said.  “I spent weeks in Korea working up a new routine for the scalp facelift. This has all my favorite tricks,” she added. Launched June 1, the tool sells for $60 and is available at and

Goop Beauty FeatherLash Lifting Serum Mascara
Gwyneth Paltrow and her team at Goop are rolling out the brand’s first-ever mascara. “I didn’t start as a big mascara person, but when you need a really major mascara, as I do on the red carpet and for events, you need one. And I’d never found a clean one that did the job,” said Paltrow, Goop Founder and CEO. “What I love about this one is it really lifts my lashes and makes my eyes stand out. You can do one coat for everyday situations and then three or four for the big-event moments in your life.” The organic formula combines treatment serum, a blend of biotin, tripeptide, and vitamin B5 complex. The mascara tube features a tapered brush with alternating bristle lengths to hold extra formula and separate individual hairs, which the brand says makes lashes look longer, fuller, and stronger. Available in black only. Launched June 16, the mascara sells for $28 and is available at

Hårklinikken Hair Supplements
This new vegan supplement has been in the works for a decade, but famed hair expert Lars Skjøth and his Hårklinikken team finally found the right formula.“The most compelling thing about our Hair Supplement is the synergy between our formulation and choosing ingredients of the highest quality, efficacy level and bioavailability,” Skjøth said. “Our aim is to help inhibit factors that can impair hair health and boost elements that improve hair growth and quality. Many people don’t realize that hair is impacted by multiple factors, not always localized to the scalp,” he added. Each capsule contains biotin adenosine, saw palmetto extract, Ashwagandha root, probiotic Lactobacillus casei, and pomegranate extract to help boost growth, strength, and quality of hair while supporting gut function and boosting nutrient absorption. Launched June 5, the supplements sell for $82 (60 capsules) and are available at

L’Oréal Paris Paradise Le Shadow Sticks
L’Oréal tapped Kendall Jenner as the face of its new eyeshadow sticks, a collection of eight cream-gel shadows in a twist-up stick format. The silicone-based formula glides evenly onto lids, delivering buildable color with a hint of hydration from glycerin. (Read: no caking or creasing). The range includes mauves, browns, champagnes and grays in both shimmer and matte finishes. To help promote the launch, the brand developed an AI-driven virtual try-on feature for its website, which allows consumers to upload a photo or use a live image from a device camera to preview shades on their face. Users will have the ability to download their results and share images on social media. Launched June 1, the eyeshadow sticks sell for $12.99 and are available at,, and other mass-market retailers.

M.A.Cximal Silky Matte Viva Glam Lipsticks
In honor of the 30th anniversary of M.A.C.’s philanthropic Viva Glam initiative, the brand is adding four lipsticks to the franchise. The new M.A.Cximal Silky Matte Viva Glam lipsticks, Viva Heart, Viva Planet, Viva Empowered, and Viva Equality, have a silky matte finish, richer emollients, and longer-lasting pigments than the original Viva Glam formula. To raise awareness and promote the anniversary, M.A.C. launched a campaign starring Kim Petras and Danna Paola. The brand also hosted a lavish Billion Dollar Ball in New York celebrating raising over $520 million for the program and set a goal of reaching $1 billion. “Kim and Danna will headline the anniversary campaign, while spotlighting the newly revamped four-shade lipstick lineup and expanded mission to support equal rights for all. In addition to continuing 30 years of giving back to communities impacted by HIV/AIDS, Viva Glam will now be dedicated to driving equality across the following four areas, sexual equality, gender equality, racial equality, and environmental equality,” the brand said in a statement. M.A.C. donates 100% of the purchasing price of Viva Glam products to programs that support sexual, gender, racial, and environmental equality around the world. Launched June 1, the lipsticks sell for $25 and are available at

Sol de Janeiro Cheirosa 48 Perfume Mist
The Brazilian brand’s latest perfume mist is an olfactive nod to the birth of the bikini, which first made its first appearance in 1948 on Rio de Janiero’s Praia do Arpoador beach. To recreate the feeling of retro beach life in Brazil, perfumer Jerome Epinette blended tropical notes like guava nectar and fresh coconut water with a rich, warm heart and base. “To capture the vacation aesthetic, I turned to uplifting top notes like lemon zest and pink pepper, then added bold florals with a very gourmand back. Think cotton candy, vanilla, and musks. This bottles up the truly joyful, feel-good spirit of a getaway,” said Epinette. The fragrance launched exclusively at Ulta.   “Cheirosa 48 Perfume Mist captures the essence of that ultimate getaway, bottling up the truly feel-good spirit of a tropical escape through a succulent aroma,” the brand added. Launching June 23, the perfume mist sells for $38 and is available at Ulta Beauty stores and on and

Sarah Creal Beauty
After working at luxury beauty brands like Tom Ford Beauty, Bobbi Brown Cosmetics, and Victoria Beckham Beauty, Sarah Creal decided to bring her own line of prestige makeup and skincare essentials to the market for women over 40. Even though Creal saw great innovation in ingredients and technology over the years, she noticed that most products do not perform well on skin of all ages. “We are inspired by strong women and want them to enjoy beauty as much now as they did in their 20s. Sarah Creal Beauty is not a consolation prize for women over 40, but a reward for all the steps it took to get here. I want every woman to enjoy the journey and feel amazing every day,” she added. The collection includes an eye cream, brightening essence, sunscreen serum, concealer, tubing mascara, solid lip serum, and makeup brush. Launched June 3, the products sell for $40 – $95 and are available at

Solawave 2-in-1 Skincare Mini
The newest device from this skin care tool and skin care company is a portable gadget for face and body. Ideal for summer travel, the compact Solawave 2-in-1 Skincare Mini features a collapsible handle, comfortable grip, and multitasking technology. It can be used on the face, hands, neck, chest, shoulders, face, even legs. The device harnesses the power of red-light therapy, near-infrared light, and therapeutic warmth to help reduce visible signs of aging and promote a radiant glow. “The feedback from our customers is the driving force behind our business. When we heard they wanted a compact device that you can use not only on your face, but also on your body, we created the ultimate treatment for anywhere, whenever,” the brand shared in a statement. Therapeutic warmth has been shown to soothe, revive, and depuff for a refreshed appearance, while red and near-infrared light therapy help reduce the appearance of fine lines, visibly improve firmness and elasticity, and enhance radiance. Launched June 13, the tool sells for $89 and is available at and [NOTE, it’s not]

Vacation Brand Shimmer Oil SPF 30
The cult brand just launched a shimmering sunscreen body oil, positioned as an elegant, “black tie” sunscreen designed to help you “overdress for the beach this summer.” The formula contains two levels of illuminating shimmer, a pearlescent gold that adds an iridescent glaze to skin and larger gold flecks to create a sparkle effect. The formula also contains skin-forward ingredients like peptides, hyaluronic acid, vitamin E, bisabolol, argan oil and marula oil. In keeping with Vacation’s mission “to make sunscreen that helps you look, feel, and smell like you’ve been to paradise and back,” the brand spiked this oil with Vacation’s award-winning nostalgic scent, which blends conventional coconut and banana scents with more abstract notes of chlorinated pool water, plastic pool toys and stretchy swimsuit Lycra. To help build awareness, Vacation launched its own radio station, and all Vacation sunscreens come with “Poolsuite FM” and other amenities that can be accessed by QR codes on product packaging. Launched June 3, the oil sells for $38 and is available at and