Another of Amyris’ business has found a new home.

Stripes Beauty, the menopause-focused beauty and wellness brand founded by actress Naomi Watts in 2022, has been sold to investment firm L Catterton. While Stripes wasn’t the first to address the needs of women going through hormonal changes, it shot to popularity due to Watts’ involvement and its product mix which includes skin care, hair care, and vaginal wellness.

Stripes landed on the selling block in 2023 when its former parent, synthetic biotech company Amyris, filed Chapter 11 bankruptcy protection and began selling its brand portfolio, which also included retailer Onda, skin care brand Biossance, baby brand Pipette, fragrance brand Costa Brazil, and hair care brand JVN, among others.

Stripes is now sold through its own website as well as on Amazon. With the capital support of L Catterton, Stripes Beauty will look to grow both domestically and internationally, build its marketing investments, and expand its team.

To reinforce its position as the leader in menopause symptom solutions, Stripes Beauty will expand into sleep support with The Dream Date, a clinically-backed supplement featuring melatonin, magnesium, and red clover to help you fall and stay asleep. Additionally, along with scaling in DTC and on Amazon, the brand will launch at QVC and in Canada later this year.

The brand will be led by L Catteron Executive Chair Debra Perelman (ex-Revlon CEO) and President Cara Kamenev (ex-L’Oreal executive), both of whom bring extensive experience in beauty, strategy, retail, and operations. Watts will remain Naomi is Chief Creative Officer.

“This is an exciting moment for Stripes Beauty, and I’m grateful to L Catterton for believing in our brand and sharing our vision of supporting women in menopause,” said Naomi Watts in a statement. “Stripes Beauty’s mission, products, and community are deeply meaningful to me, and I’m thrilled to partner with L Catterton, who is also dedicated to providing solutions to this underserved community.”

“As consumer-focused investors, we have followed the success of Stripes Beauty and believe in their mission to develop a community of support for women as they age,” said Whitney Casey, who led the deal for L Catterton. “We are proud to invest in women and contribute to developing a health platform to address the full range of women’s unique lifestyle needs. Led by a team of strong industry experts, we will nurture and grow the Stripes Beauty brand, its community, and consumer loyalty.”