As we head into 2025, beauty and wellness trends are evolving at an unprecedented pace, driven by both shifting consumer preferences and innovative brands. Key reports published by CEW in 2024 highlight a number of standout themes executives were interested in throughout the year, providing insights into what’s shaping the industry and how to tackle the next 12 months.
Topping the “most downloaded” chart was CEW’s Indie 25 Report, one that was produced in house spotlighting brands generating sales under $10 million. The report featured candid interviews with founders of emerging brands, outlining their career journeys, challenges, and triumphs.
Two reports on the fastest growing retail platform, TikTok, uncovered the top trends and brands, as seen in ViralMoment’s 2024 TikTok Beauty Trends report, and Charm.io’s Fastest-Growing Beauty Brands Advertising on TikTok, which highlighted the significant role of social media advertising in driving growth for up-and-coming beauty brands.
Spate appeared twice on the top 10 list, once for its Beauty Trends report and another time for its Body Care deep dive, with the former revealing the growing importance of sustainability, skin care innovations, and personalized beauty, and the latter showing what’s moving the needle in one of beauty’s most robust skin care segments.
Reports from NielsenIQ also appeared twice on CEW’s most downloaded list. Blurring Lines of Luxury and Mass Beauty Buyers uncovered a shift where high-end beauty products are becoming more accessible to mass-market consumers, and vice versa, while NielsenIQ’s Mid-Year Review offered a snapshot of how beauty trends are performing in real-time.
Rounding out the top clocked was Kline’s Wellness Trends 2024, which suggested wellness’s increasingly merging with beauty,
Finally, Traackr’s Influencers to Watch 2024 report points to the power of influencers in shaping the future of beauty, with specific individuals set to make a lasting impact in the coming year. Together, these reports outline an exciting future for beauty, wellness, and self-care.
Here, the top downloaded industry reports in 2024.
