
Elana Drell Szyfer to Take the Helm of CEW in 2026
Drell Szyfer joins the company in January.

Drell Szyfer joins the company in January.

Drell Szyfer joins the company in January.


A people-first leader, Hahn was responsible for step-changing the makeup and fragrance merchant teams to better respond to fast-evolving beauty landscape innovations with even greater agility.

Odele made a splash with high-performance hair care at accessible prices when it launched in 2020. Today, with new leadership and an investment partner, the brand is focused on growth, community building, and being in one out of every 10 bathrooms in the United States.

Sequino will be responsible for accelerating innovation and makeup trends, step-changing consumer recruitment, and enhancing local relevance.

Goodman said she was attracted to Maëlys to be a part of the current body care boom and to help shape the future of the category.

Most recently, Goldstein was U.S. President of L’Oreal Paris. She succeeds Carol Hamilton, who will be retiring from L’Oréal after a 40-year career with the company.