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CEW’s State of the Industry Part 2 Virtual Program Reveals H1’s Biggest Beauty Wins — And What’s Coming Next

Expect high-impact, actionable takeaways across several hot-button topics, including the exclusive reveal on which brands in mass, masstige, and prestige beauty performed best in H1.

August 2025 Product Watch

This month marks a slate of high-profile beauty launches. Leading the charge is Louis Vuitton’s first foray into color cosmetics with La Beauté, a collection that looks to redefine luxe (starting with $160 price tags for lipstick). The beauty landscape is also seeing the debut of biotech-driven hair care, clean-label startups, and new namesake lines from Chris McMillan and Mary Phillips. Together, these launches forecast a market reshaped by heritage houses, celebrity talent, and science-forward innovation.

June 2025 Product Watch

Beauty is taking a high-tech turn this month with skin care launches that prioritize science and real results. From advanced moisturizers to next-gen sunscreens, these formulas are designed to protect, hydrate, and restore skin. A cult lipstick also makes a comeback with a fresh new shade, and a new DTC brand promises sustainable travel-friendly skin care. Here, we look at the most buzzworthy additions to the beauty aisle this month.

Olay’s Super Franchise Gets Supercharged Actives in Sophisticated Formulas

Following a trend for routine simplification and desire for visible skin transformation, Olay has introduced its Super Franchise, a streamlined lineup of multi-functional offerings that has quickly become a favorite on social channels such as TikTok. “With the beautiful packaging and transformational results, we went to TikTok because we thought it was TikTok-worthy,” said Stephanie Headley, Senior Vice President of North America Skincare at Procter & Gamble. “We are using our heritage plus our craftsmanship to deliver a simple skincare solution with real results you can see.”

Prose CEO Says Brand Poised to Generate $1B in Revenue by 2035

Prose is opening a new customization center in the Los Angeles area, marking its first expansion outside of New York. In addition to increasing its production abilities via their new state-of-the-art automated facility, the beauty personalization brand is poised to continue leading the “prompt shopping” trend with its futuristic AI platform, Singular. Not only does the Prose platform allow the brand to connect customers with their dream products, it continues to get smarter (and more accurate) with each transaction. “We’ve created an experience that is radically different from traditional e-commerce, which targets a one-click, fast-as-possible [sale],” said Prose CEO and Co-Founder Arnaud Plas.