Men’s Grooming Brand Scotch Porter Names Christian Chopra President
Scotch Porter announced the expansion of its senior leadership team with the hire of Christian Chopra as President of the brand.
Scotch Porter announced the expansion of its senior leadership team with the hire of Christian Chopra as President of the brand.
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In Cosmetify’s Index 2020 – Men’s Edition, the firm reveals the men’s grooming brands and products that have seen a surge in popularity since last year, and shares insights into the future of men’s grooming.
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Forecasted to reach $166 billion by 2022, the men’s personal care market represents a major brand opportunity.
The deal marks New World’s fourth acquisition in the beauty and personal care space since 2018.
CEW Beauty Insider reviews some of the key players in this expanding category.
Here, a list of companies Beauty Insider sees as resources for retailers to expand their product mix.
Edgewell will use the acquisition to expand its personal care portfolio and drive its growth in the luxury men’s category.
The men’s skin care line was founded by two female entrepreneurs after growing frustrated at the lack of effective, clean and affordable men’s grooming products that could meet the needs of their husbands’ active lifestyles.
The report, released in June, explores market context, emerging behaviors and groups, and new opportunities and propositions for the men’s beauty market.