As the South Korean haircare market grows, new personalized products are trending as consumers are increasing looking for new formats that best fits their needs. In this special report, Mintel shares the latest products that are making a big impact in scalp care, hair health and hair styles, and what opportunities lie ahead for brands.
While winners of the CEW Beauty Insiders’ Choice Awards are due a well-deserved pat on the back, they are also a reminder of the most important trends governing the beauty space. Mintel takes a deep dive into consumer trends and habits to explain why some brands won.
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