Holiday mode may be activated, but the beauty world doesn’t stand still. Looking ahead to the next five years, Clare Henningan, Senior Global Beauty and Personal Care Analyst at Mintel, offers her in-depth analysis on the top trends and marketing strategies brands need to know about at Beauty Independent. She highlights three key areas identified by the market intelligence agency: Sophisticated Simplicity (think “quiet luxury”), Neurocosmetics (products which focus on mind-body connection), and Beauty-AI (from try-on technology to marketing campaigns, with transparency being vital for maintaining consumer trust). Among the takeaways are the importance of “small luxuries” to beauty shoppers amidst the cost of living crisis, and product efficacy (see multi-tasking formulas, and lower molecular weights).
Germany-based, K-beauty-inspired beauty brand Yepoda, founded in 2020 by Veronika Strotmann and Sander van Bladel, has closed a Series A round of funding led by JamJar Investments and former Estée Lauder executive, Chris Good. As well as being an investor, Good will join Yepoda as an advisor. Meanwhile, in fragrance, the Lalique Group has signed a perfume license with Mikimoto, the Japanese jeweler renowned for its pearls. Its first luxury fragrance is predicted to launch in spring 2026.
In tech, Unilever has opened a Global Artificial Intelligence Laboratory in Toronto, Canada. Horizon3 Labs is part of the company’s broader investment in AI technology and machine learning. And, expect lots of holiday hair content on social media in the weeks to come. Here at CEW, we share the results of influencer marketing platform Traackr’s Indie Hair Care Brands report, which reveals the brands making the biggest impact.
Get caught up on these and other news stories, at a glance, below.
Three Trends Changing The Future of Beauty. Clare Henningan, Senior Global Beauty and Personal Care Analyst of Mintel, breaks them down in detail. (BEAUTY INDEPENDENT)
Yepoda Gets Investment From Chris Good, JamJar Investments. Inspired by K-Beauty, the Germany-based brand has closed a Series A round of funding. (WWD)
Lalique Signs Fragrance License With Mikimoto. Expected to launch in 2026, the international license will be effective through 2035. (LUXUS +)
Unilever’s New Global AI Lab Opens. Horizon3 Labs reflects Unilever’s commitment to AI and is located in Toronto, Canada. (GLOBAL COSMETICS)
The Indie Hair Brands Winning At Social Media. Marketing platform Traackr reports that hair care content has increased in popularity on social in the first half of 2023. (CEW)
Parvin Klein Moves to the Regency, Park Avenue. The veteran hair colorist and creator of the iconic shade of “Bergdorf Blonde” moves to the Julien Farel salon at Loews Regency Hotel, New York. (THE NEW YORK TIMES)
Lookfantastic To Open London Pop-Up. The festive pop-up will be the first of its kind for the online retailer. (COSMETICS BUSINESS)
The Perfume Gate Keeping Trend. Why are influencers keeping mum about their signature scents? (REFINERY 29)
