This special event revealed the newest research and insights into the constantly changing landscape of Gen Z behavior. CEW assembled six experts who shared and discussed the latest trends among the Zoomer generation, uncovering what they want, when they want it, and who they’re getting it from.
Beauty executives learned:
- How to Utilize UGC to Engage Gen Z
- What Motivates, Engages This Fluid Consumer?
- How Do They Shop: Online vs Offline?
- Best Practices on TikTok Shop
- Strategies to Build Authentic, Two-Way Conversations
- Selecting the Right Influencers to Tell a Story
Event Overview
Expert Solutions: Gen Z and UGC, Presented by Skeepers
Speaker:
- Anna Araman, SVP North America, Skeepers
Culture Overview, Presented by sparks & honey
Speaker:
- Joon Park, Director of Cultural Strategy, sparks & honey
Panel Discussion
Panelists:
- Erin Cast, President, North America, Revolution Beauty
- Shai Eisenman, CEO & Founder, Bubble Skincare
- Teresa Lopez, General Manager, Pureology and Mizani
- Ajay Salpekar, Head of Beauty, TikTok Shop US
Moderated by Andrea Nagel, SVP of News and Programming, CEW
Speakers
Moderator
Sponsors
Hosted by FIT School of Graduate Studies Cosmetics and Fragrance Marketing and Management
The Think Tank for the Beauty Industry
