CEW’s upcoming State of the Beauty Industry virtual event never fails to surprise and delight. Packed with the latest data and forecasts on beauty brands, consumers, and the cultural shifts affecting the industry, this year’s event will, for the first time, also include 2022’s paid social media rankings and macro trends to help brands attract consumers in 2023. Be sure to join your peers and colleagues on February 9 to hear from an incredible lineup of speakers from The NPD Group, NielsenIQ, Mintel, Spate/Google, and Iced Media, who will illuminate on:
- Prestige and mass beauty sales. In total, mass and prestige beauty sales rose 11% in 2022, but it was prestige beauty that moved the needle (+15%) because of increased unit sales. Tune in to find out which categories reigned supreme in both mass and prestige in 2022, what is set to grab consumers in 2023, and for a view of beauty from around the world.
- A return to retail: Shoppers are eager to return to stores. This behavior is calling on brands, especially those that are DTC, to go beyond e-commerce and explore brick-and-mortar deals that work best for them and that will reach consumers wherever they are.
- Content that Converts: From influencer tutorials to trending ingredients, find out what type of content drove the most sales on Instagram, TikTok, and more.
- The three key trends affecting beauty now, next, and into the future: Beauty Rx looks at the ‘medicalization’ of beauty. Evolved Self-Care will examine what wellness means post-pandemic. And the New Rules of Engagement will explore the evolution of engagement and what’s next for retail.
To purchase tickets to CEW’s State of the Beauty Industry 2023 virtual event on February 9, please click here.