Today, CEW turns the spotlight on beauty’s most strategic value brand, E.l.f Beauty. “The publicly-traded company has posted 20 consecutive quarters of success — with the most recent quarter seeing net sales growth of 85%,” writes Andrea Nagel. “In addition, the company gained 305 basis points of cosmetics category share, solidifying its place as the number-three makeup brand in the U.S.” In this deep dive on the brand report, Nagel charts the brand’s extraordinary trajectory over the past 10 years since Tarang Amin, Chairman & CEO, took the helm, and reminds readers they can hear a one-on-one conversation with Amin on March 19 in NYC.

In breaking news, Puig has reported 2023 sales surpassed 4 billion Euros in 2023, with 27% growth in China. The Spanish conglomerate broke records with a revenue of €4.3 billion — a 19% increase on the previous year — with growth driven by fragrances such as Rabanne’s 1 Million and Carolina Herrera’s Good Girl, along with Charlotte Tilbury’s Water Cream in skin care. Meanwhile, Galderma Group, the Swiss skin care retailer which owns brands including Cetaphil and Restylane, plans to launch an initial public offering with hopes of raising approximately $2.3 billion.

Spring is in the air with the opening of a Dior Beauty pop-up, Miss Dior Avenue on Melrose Avenue, Los Angeles, beginning Friday. The by-appointment-only experience, featuring a Miss Dior Cinema, Miss Dior Flower Shop, and Miss Dior Café, celebrates the new interpretation of Miss Dior, created by Dior Perfume creative director Francis Kurkdjian. Further afield, Laura Mercier is opening its first brick and mortar location in Mumbai, within the Phoenix Palladium. “With a growing demand for premium cosmetics and passionate beauty consumers who are influenced by global beauty trends and self-care, we are excited to bring Laura Mercier’s innovative and high-quality products that will empower Indian consumers and enhance their self-expression,” said Marco Ficarelli, the company’s chief revenue officer.

Speaking of makeup, industry pundits are predicting a matte comeback in 2024, with M.A.C.’s new Silky Matte Lipstick in Warm Teddy trending, the launch of Ilia’s new complexion-mattifying Foundation Sticks and “matte makeup” TikTok videos currently getting likes and views in the hundreds of thousands.

Read more on these and other stories at the links below.

E.l.f.: The Story Behind Beauty’s Most Strategic Value Brand. What is Chairman & CEO Tarang Amin’s superpower? (CEW)

Puig Sales Surpass 4 billion Euros. The Barcelona-based conglomerate has reported a record-smashing revenue of €4.3 billion for 2023 — a 19% increase on the previous year. (CHAILEEDO)

Galderma To List On The Swiss Stock Exchange. The Swiss skin care retailer and owner of Cetaphil and Restylane hopes to raise about $2.3 billion. (WALL STREET JOURNAL)

Miss Dior Avenue Pop-up Opens in L.A. Showcasing a cinema, flower shop and café, the experience celebrates the latest interpretation of Miss Dior. It opens on Friday. (WWD)

Laura Mercier Makes Mumbai  Store Debut. The brand is opening its first “immersive” shopping experience in Phoenix Palladium. (HAPPI)

The Matte Comeback. Matte makeup is trending on TikTok. (BYRDIE)

Lady Gaga Hosts Clinuvel Sunscreen Party. The Australian sun protection pharmaceutical company held a small gathering for influencers, with the singer and actress hosting. (BUSINESS OF FASHION)

Elevation Labs Acquires Boomerang Laboratories. The move diversifies its geographic and merchandise reach. (BEAUTY INDEPENDENT)