A Need for Speed Fuels the Beauty Industry
The beauty industry is all about speed to market. That’s been a tricky…
Impact of Gender Equity in TV Advertising
Advertising has long shaped how women are seen in society. This is especially…
Prose Appoints C-Level Executives as it Aims to Reach $100M Revenue Goal
Custom hair care brand Prose has hired two C-suite executives to help drive…
Highlights from 25 Black Women in Beauty’s ‘The Power of Us’ Virtual Event
The overarching theme of the day’s virtual event was a call for greater…
WalletHub: 2020’s Best & Worst States for Women’s Equality
Women still struggle to break the glass ceiling because of unequal treatment in…
L’Oréal’s Nathalie Gerschtein on The New Normal
Here, Nathalie talks about the rise of DIY, the Mascara Index and the…
Color Me Beautiful
To learn more about the color cosmetics consumer, Women’s Marketing launched a nationwide…
The Gen Z Beauty Consumer
In this infographic, Women’s Marketing looks at what brands should consider when trying…
What’s In and Out In Skin care?
In this infographic, Women’s Marketing looks at what’s in and out in…
What are CONSUMERS’ ATTITUDES on NATURAL BEAUTY PRODUCTS?
Women’s Marketing created an infographic that uncovers how consumers feel about and evaluate…
Beauty’s Digital Playground
Click below to access an infographic by Women’s Marketing to discover how tech…
THE BEAUTY OF AMAZON
To understand how the Amazon marketplace has transformed the beauty shopper’s path-to-purchase, Women’s…
