Did you know nearly 40% of Gen Z are using TikTok and Instagram as their main way to search for what they want? With more shoppers actively researching products on social media than ever before, ranking in social search is a goldmine for beauty brands that do it right. In this session, attendees learned how shoppers are using social search to find new beauty products and how they can get their brand to rank among the top players.
This program covered:
- What social media SEO is, and how it works
- How shoppers are using social search to discover new beauty products
- How to improve your social search ranking with influencer marketing
- Keyword research tips to help you optimize content for social search
- And more!
