Resources for Women Leading Small Beauty Businesses

CEW is a global beauty community of more than 10K members. Nearly 15% of our constituency is comprised of independent businesses, a majority of which are founded by women. While this global pandemic has impacted every business, large and small, many female founded small companies may not recover…That is, unless we offer our help…

Join CEW in our #Fight4FemaleFounders, the spirited entrepreneurs who bring innovation and heart to our industry.

CEW is providing access to business experts, timely information and valuable resources, for FREE. We are connecting founders with top business leaders for legal and financial advice, for FREE.  We are hosting virtual discussion forums to encourage ideation and networking, ALL FOR FREE.

The beauty industry is celebrated for its connectedness and its benevolence.

CEW feels NOW is the time to support our own.
Today’s legacy beauty brands had humble beginnings with brave and visionary founders.
When we #Fight4FemaleFounders, we join hands in continuing that history.

As always, you can depend on CEW’s resources including; Beauty News, Webinars (both upcoming and archived), special reports and member benefits.

CEW Small Business Advisory Program

CEW has launched a new program connecting small businesses to expert advisors in the beauty industry. Advisors are generously offering their time and services to support CEW’s small businesses community throughout this uncertain time. Connect with an advisor.

Meet 3 Fighting Female Founders

Female Founders from across the industry share what’s happening to them and how they are moving forward during COVID-19.

Karen Behnke
Karen Behnke
Juice Beauty
Katonya Breaux
Katonya Breaux
Founder, CEO
Unsun Cosmetics
Tina Hedges
Tina Hedges
Founder, CEO
LOLI Beauty

Small Business Resources and Information


If you need to understand how your bank can help:

The Resource:  The American Bankers Association

The Details: The American Bankers Association is actively maintaining a list of banks who have publicly responded with next steps responding to needs of small and large business owners:

To Access: See list here


If you need to find information in your city and state:

The Resource: Many local governments are continuing to support small businesses even, after they begin to reopen.

The Details: See below for a list of local resources

To Access: New York City, Los Angeles, Chicago, Denver


If you need to understand reopening guidelines for business:

The Resource: U.S. Chamber of Commerce

The Details: The U.S. Chamber of Commerce created the Path Forward Initiative to help small businesses navigate reopening.

To Access: U.S. Chamber of Commerce

If you need to find essential tax information:

The Resource: The IRS

The Details: Stay up-to-date on tax implications for business and individuals.

To Access: IRS Coronavirus website


The Resource: U.S. Treasury Department

The Details: The Treasury Department released guidelines and an application in mid-May to help businesses convert PPP loans into grants.

To Access: U.S. Treasury Department 


If you need to find small business grants from companies and unions:

The Resource: The Freelancer’s Union

The Details: Independent contractors and freelancers may still apply for funding through the Freelancer’s Relief Fund

To Access: Apply here


The Resource: Kiva

The Details: Kiva has expanded its loan granting capabilities throughout the U.S.

To Access: Apply here


The Resource: AABRS

The Details: A guide to Small Business Grants available to Female Entrepreneurs

To Access: View the guide here


If you need to assess overall potential impact to your business:

The Resource: PwC

The Details: PwC created a digital assessment tool to help understand the potential impact to your business in crisis management, workforce, finance & liquidity and other operational areas.

To Access: Apply here

If you need trusted business guidance and resources.

The Resource: SCORE

The Details: SCORE is dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship

To Access: Visit the SCORE website


If you need to find resources for diversity-owned businesses:

The Resource: National LGBT Chamber of Commerce, Unites States Hispanic Chamber of Commerce, United States Pan Asian American Chamber of Commerce

The Details: Many organizations offer specific support for minority- and women-owned businesses. We will continue to update.

To Access: National LGBT Chamber of Commerce; United States Hispanic Chamber of Commerce;United States Pan Asian American Chamber of Commerce


The Resource: Hello Alice

The Details: Hello Alice is offering grants to small businesses, with a focus on Hispanic-owned businesses.

To Access: Apply here

The Latest Beauty News

Beauty News is the industry’s go-to website and newsletter reporting on brand, retail and executive news. Currently, a focus on COVID-19 related news and how it is affecting the beauty industry is priority.

NPD Says Short Term Impact on Beauty Significant: Q1 Dollar Sales -14%

In this video, NPD’s Larissa Jensen answers some key questions about the state of the beauty industry, including the best and worst performing categories, what will help brands during this time and the category consumers are gravitating towards.


ILIA Founder on Adapting Her Business to The New Normal

Here, Sasha Plavsic, Founder, ILIA, on how to keep an open mind for living a new way, how to adjust marketing and content in a virtual world and advice for entrepreneurs.


The Benchmarking Company: Why Lab Shutdowns Shouldn’t Sideline Your Product Launch

Stay at home mandates and social distancing has created a near shut down in clinical safety testing and performance testing that rely on in-person visits from study participants. Testing is…


Have a resource you think will help our CEW community? Contact us to share!