Cedar Carter

CEO The Good Patch

Cedar Carter has more than 20 years of collective experience across the apparel and wellness industries, working for companies such as ROXY, O’Neill, and 2XU. She joined The Good Patch, a wearable wellness patch brand that helps people feel good in every moment, in 2019 as President and COO where she was responsible for the overall operations and growth of the brand. After less than a year in her position, Carter was promoted to CEO to continue growing the brand’s consumer base, online offerings, and retail presence nationwide.

Carter has taken The Good Patch through a successful fundraiser and expansion into over 10,000 retailers nationwide, with over 15 million patches sold. In addition to her operating expertise, she brings a breadth of knowledge in strategic digital, creative, and brand marketing to the company. In addition to her CEO role, she also serves as a board member and advisor to other emerging brands.

When she’s not working, Carter enjoys decompressing and taking care of her own wellness by surfing, running, practicing yoga, or going on any sort of outdoor adventure with her family.