Gregg Renfrew



Gregg Renfrew founded Beautycounter, a brand dedicated to getting safer personal care and beauty products into the hands of everyone, in 2011. She launched the brand as a Certified Benefit Corporation (B corp) in 2013, leading the way to better beauty by putting performance and health first. Beautycounter has since experienced explosive growth and is on pace to sell approximately 25 million products by the end of 2019.

As CEO of Beautycounter, Gregg is also dedicated to setting a new health and safety standard for the beauty industry. Rare among business leaders, she is an advocate for more federal regulation, specifically for the US Food and Drug Administration (FDA) to ban the use of harmful ingredients in personal care products.

Under Gregg’s leadership, Beautycounter is contributing to the rise of a modern industry built by female entrepreneurs and advocates. Her push for stronger cosmetic safety laws is providing more than 40,000 Beautycounter consultants – mostly women – with the opportunity to be business owners and activists. At the same time, Beautycounter is redefining direct selling. In what has traditionally been a single-channel industry, Beautycounter products are available to consumers through multiple channels: Independent Consultants, online at, through strategic partnerships and pop-up shops.

Before launching Beautycounter, Gregg established herself as a retail leader. She sold her successful bridal registry company, The Wedding List, to Martha Stewart Living Omnimedia in 2001. She then led new-concept, brand, marketing, merchandising and operational consulting engagements with Bergdorf Goodman, Goldie Hawn and Kate Hudson, Intermix, Sugar Paper, Lela Rose and Jessica Alba, among other high-profile corporate and entertainment clients.

Gregg has spoken at Vanity Fair’s Founders Fair and Fortune’s Most Powerful Women NextGen Summit, as well as top business schools, including Wharton (University of Pennsylvania), Tuck (Dartmouth), Stanford and Columbia. ­

She currently serves on The Nantucket Project Fellow Committee and previously served on the boards of organizations including GOOD+ Foundation (formerly Baby Buggy), Healthy Child Healthy World and her alma mater, Miss Porter’s School, where she was the commencement speaker in 2014. Gregg lives in Los Angeles with her husband and three children.