Traackr Social Influencer Beauty Report 2023
Woman in denim jacket with long hair and a beanie smiling while on her cell phone
Photography by Deagreez

CEW Exclusive: Traackr’s State of the Influencer Beauty Report 2023

While sponsored influencer content decreased in 2022 versus the prior year, a surge in consumption of short-form video content has continued. Authenticity was the leading factor prioritized by both consumers and brands, changing how brands spent money (i.e., boosting user generated content instead of producing polished, in-house content). Here, the trends you need to know about Influencer Beauty from Traackr.

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