This Holiday season streamlined shopping takes the spotlight. Even the most luxurious department stores are responding to shopper demand for ease, consolidating gift sets on racked displays that simplify the search for the perfect present. This focus on simplicity doesn’t detract from luxury—instead, it adds a layer of accessibility that feels tailored to the modern consumer.
Holistic gifting trends are also shaping this season’s collections. Beauty sets are becoming more than just makeup or skincare—they now include thoughtful additions like candles and satin pillowcases, elevating the experience into one of relaxation and self-care. Advent calendars are also taking center stage, brightening not just December mornings but also, extending the joy into January brightening the post-holiday season.
On the digital front, brands like e.l.f. and Benefit are shining with playful, inventive online stores that capture the holiday spirit. e.l.f. created the Virtual Luxe Lounge allowing shoppers to browse and purchase products virtually while Benefit created a virtual Benemart that included all the products found in stores. Shoppers are able to customize an avatar and wander the store, clicking on the white circular icons to see the product pages and add items to their cart. The experience included a gift guide quiz, a matching game, and option to sign up for emails.
This year’s holiday beauty displays are equal parts elegant and innovative, providing options that cater to every taste and budget. Whether you’re marveling at the window displays of Saks or strolling through the festive aisles of Macy’s, the focus is on making shopping an experience that’s both seamless and inspiring.
Download this exclusive report for CEW to explore the wonderful world of holiday beauty and take a closer look at how beauty retailers are shaping the holiday shopping landscape, showcasing the trends and touches that make this season special.
Download Now: WSL Retail Safari: Holiday Beauty
