
Circana: U.S. Prestige Beauty Up 2%, Mass Grows 4% in H1
Prestige fragrance and hair care both grew 6% in H1, driven by new launches and scalp care, respectively.

Prestige fragrance and hair care both grew 6% in H1, driven by new launches and scalp care, respectively.

Prestige fragrance and hair care both grew 6% in H1, driven by new launches and scalp care, respectively.

July has ushered in a wave of beauty launches that merge high-tech innovation with sensorial indulgence. From AI-developed ingredients to face powders reimagined for a modern consumer, this month’s debuts reflect a beauty landscape that’s forward-thinking while rooted in tradition. Here, we spotlight the most noteworthy additions to the product landscape.

Beauty brands are racing to the forefront of Formula 1, with names like Elemis, Wella, and Charlotte Tilbury bringing their high-performance treatments and female empowerment to the track.

LVMH Names Michael Burke As Chairman and CEO of LVMH Americas, Henkel Taps Rajat Agarwal As President Of North America Region, Why High Yield Savings Accounts Are For Everyone, Imperial College London Launches Network For Women Entrepreneurs, The Inkey List Arrives At Ulta Beauty, Benefit Cosmetics Unveils POREfessional Foundation, Aerin Goes Wild For Wisteria, How Beauty Is Preparing For Amazon Prime Day

Jonathan Simon Appointed President Of dsm-firmenich Fine Fragrance, Revive Collagen Taps Shawn Haynes As President Of Americas, Clinique Shines The Spotlight On Cynthia Erivo, NIQ Reveals Major Trend Innovations Impacting Beauty, Sacha Bostoni Launches Firn, SV Labs Debuts Lab Fast, Givaudan Acquires Majority Stake in Vollmens Fragrances Ltd., All Aboard Louis Vuitton’s “Cruise Ship” Store In Shanghai

L’Oréal’s Acquisition Of Color Wow, L’Oréal Paris X WhatsApp To Roll Out Beauty Genius, Catch The Sephora x Lyft Collab, Start-Ups Gender Gap Narrowing In Germany, Chicago Businesswomen Share Success Strategies, Kate Moss’ Cosmoss Shutters, Credo Beauty Says Bonjour To French Pharmacy Brands

Jenna Bush Hager Partners With ResortPass App, Danish Biotech Firm Cellurgy Blazes A Trail For Sustainable Beauty, CEW June 2025 Product Watch Drops, Ulta Beauty Taps Chris Lialios As Interim Chief Financial Officer, Kenvue Announces New Layoffs In New Jersey HQ, Chain Store Age Honors 20 Outstanding Female Executives, Ren Announces Website Closure Date

Beauty is taking a high-tech turn this month with skin care launches that prioritize science and real results. From advanced moisturizers to next-gen sunscreens, these formulas are designed to protect, hydrate, and restore skin. A cult lipstick also makes a comeback with a fresh new shade, and a new DTC brand promises sustainable travel-friendly skin care. Here, we look at the most buzzworthy additions to the beauty aisle this month.

Glossier CEO Kyle Leahy Stepping Down, What’s Behind The New Fragrance Renaissance?, YSL Beauty and Lattafa Top-Growing Fragrance Brands In U.S., Coresight Reports On AI’s Impact On Beauty Industry, Behind The Scenes At Eva Scrivo Salons X Vidal Sassoon, African Beauty Sector Booming

Dossier Opens First Store in NYC, Unilever To Acquire Dr. Squatch, L’Oréal Compares Its Performance Across Categories, The Story Behind Olay’s Super Franchise, Haut Drops X Ian Michael Crumm Kit Drops, Avène Creates Dermfluencer Council, Dividends Male Grooming Range Launches

Exclusively available on TikTok Shop, the limited-edition Protect & Glow Suncare Wardrobe Set features three derm-approved products, with 100% of proceeds benefiting the Melanoma Research Foundation and raising awareness around sun safety this summer.

Following a trend for routine simplification and desire for visible skin transformation, Olay has introduced its Super Franchise, a streamlined lineup of multi-functional offerings that has quickly become a favorite on social channels such as TikTok. “With the beautiful packaging and transformational results, we went to TikTok because we thought it was TikTok-worthy,” said Stephanie Headley, Senior Vice President of North America Skincare at Procter & Gamble. “We are using our heritage plus our craftsmanship to deliver a simple skincare solution with real results you can see.”