As a brand that has revolutionized the hair color industry, Madison Reed set out to create an all-in-one treatment that strengthens and repairs damaged hair, while reducing breakage by 71% after one use. This is the first bond-building treatment formulated to protect your color from fading, helping to improve elasticity while restructuring damage caused by brushing, heat styling, bleach, color, and other chemical processes. The lightweight serum penetrates deep to repair damage by creating new hydrogen and ionic bonds within the cortex while smoothing the outer cuticle for stronger, visibly healthier and glossy hair. Made with enriched Black Spruce Extract, Bonding Time preserves and protects hair integrity and color fading, while providing