What Hair Care Habits Emerged in 2020 That Will Change the Category Forever?
Erica Culpepper, General Manager, Carol’s Daughter, SoftSheen Carson, and Thayers Natural Remedies at L’Oréal USA, weighed in on what hair care trends emerged in 2020 as a result of the pandemic, and where the category is headed in 2021 and beyond.
BY Delia Mitchell | PUBLISHED June 7, 2021
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