Take your place in beauty history
Key Dates
Early Entries Open: January 29, 2025
Early Entry Deadline: February 26, 2025
Late Entries Open: February 27, 2025
Late Entry Deadline: March 20, 2025
Finalists Announced: September 18, 2025 at the Beauty Expo
CEW Member Voting: September 18 – October 03, 2025
Winner Celebration: November 11, 2025 at Beauty Awards Luncheon
All deadlines close at 11:59 PM EST.
Entry Criteria
- Products/brands that launched after March 2023 and are available for purchase by March 26, 2025.
- Gift sets are NOT accepted.
- Category Guidelines
- See Eligible Award Categories.
- Indie Brand: 51+% independent ownership as of March 26, 2025.
- Iconic Products: on the market for 10+ years and still available for purchase. Past submissions may enter.
- Sustainability Excellence Award: Additional considerations outlined in category description.
- Suppliers Award: Ingredients & Formulation: Additional considerations outlined in category description.
Evaluation Criteria
Products will be reviewed based on the following:
- Innovation
- Efficacy
Submission Guidelines
- Number of Products: Brands may enter as many products as they’d like in each category
- A product must be submitted to the relevant product category. Products that do not meet category criteria may be disqualified. See the Award Categories.
- Multiple Category Submissions: A product may enter multiple times if additional categories include Indie, scent, Natural/Textured Hair Product, or Sustainability Excellence.
- Entries must be completed online through the Product Entry Form by March 27, 2025, at 11:59 PM EST. There will be no extensions granted.
Entry Fees
- Early Entries: $700 per product (January 29 – February 26, 2025)
Note: 10% discount is reflected in the current price. The Product Information Form must be 100% complete prior to the deadline to receive the applicable rate.) - Late Entries: $775 per product (February 27 – March 27 2025)
- A product that is entered in multiple categories will incur a separate entry fee for each category submitted.
- The entry fee covers all associated costs, including processing and research required of the CEW staff and Finalist Nominating Committee, to determine the winners.
All deadlines close at 11:59 PM EST.
