Carrie Gross Discusses Turning a Derm Brand into a Skin Care Legacy Leveraging Innovation from a Living Lab
Carrie Gross' path from beauty enthusiast to entrepreneur began with a serendipitous meet-cute in an elevator more than 25 years ago. Alongside this stranger-turned husband, Dr. Dennis Gross, she launched an Alpha Beta Peel that transformed the beauty industry by making professional, clinical results accessible at home. Since then, Gross has built a global powerhouse using a winning formula: relentless innovation combined with sharp business insight. Now the Chief Creative Officer at Dr. Dennis Gross Skincare, Gross sat down with CEW to reflect on the brand's evolution, its sale to Shiseido, and meaningful long-term relationships.
BY Polly Blitzer | PUBLISHED April 11, 2025
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