Kiehl’s Since 1851 Debuts Amazon Storefront
Those who subscribe to the philosophy “be where the customer is” would likely believe one of those places is Amazon. According to Momentum Commerce, in November and December 2023, Amazon’s Beauty & Personal Care category revenue grew by 27.4% year-over-year (YoY) on Amazon U.S., reaching $6 billion. Today, Kiehl’s Since 1851 joins dozens of prestige beauty brands to sell on the world’s largest online marketplace, such as Clinique, which announced its launch on Amazon in April.
BY Paige Herman-Axel | PUBLISHED May 23, 2024
This content is exclusively open to CEW Members
Join CEW for unlimited access to articles, industry reports, and more.
Benefits include:
- Invitations to members-only industry events
- Connect with 9,000+ industry contacts globally
- CEW Beauty News & proprietary trend reports
- Exclusive networking opportunities
Sign Up
Already a CEW Member? Log In