Amazon Kiehl's Storefront

Kiehl’s Since 1851 Debuts Amazon Storefront

Those who subscribe to the philosophy “be where the customer is” would likely believe one of those places is Amazon. According to Momentum Commerce, in November and December 2023, Amazon’s Beauty & Personal Care category revenue grew by 27.4% year-over-year (YoY) on Amazon U.S., reaching $6 billion. Today, Kiehl’s Since 1851 joins dozens of prestige beauty brands to sell on the world’s largest online marketplace, such as Clinique, which announced its launch on Amazon in April.

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