CEW Cheat Sheet: March 15, 2023
Beauty’s Top Minds Analyze 2022 and Reveal all the Trends You Need to Succeed in 2023
CEW Predicts 2023’s High Potential Indie Beauty Brands (Part 2)
It’s only several weeks into 2023 and already the industry is buzzing about which indies are primed for success, and for takeover. Given the very crowded landscape, it takes a lot for an indie beauty brand to survive, let alone thrive. But there are a few factors that can set some brands apart from the pack (aside from the things we all know, like innovation, a compelling founder story, a unique selling proposition, and a robust social media presence). CEW Beauty News turned to industry leaders to look inside their portfolios and stores and highlight the indie brands they believe will survive the big indie shakeup of 2023, and why they think these brands are in it to win.
Beauty Emerges as a Gift with Purpose for Holiday 2022
Brands, retailers, and experts weigh on what drove sales this holiday season. Spoiler alert: unprecedented brand promotions, skin care as a gift, and discounted gift sets are the heart of the matter.
CEW Exclusive: Olaplex Launches Dry Shampoo That Treats Scalp Health and Bonds Damaged Hair, Too
The brand’s No. 4D formula goes beyond typical oil-absorption to soothe scalp itch and leave hair not just soft but — thanks to its famous bond-building tech — actually stronger.