
Nocturnal Skincare Brings Japandi Aesthetic to Nordstrom with Culture-First Approach
The brand fuses Japanese and Scandinavian cultures, applying the Japandi aesthetic — traditionally seen in interior design — to skin care for the first time.

The brand fuses Japanese and Scandinavian cultures, applying the Japandi aesthetic — traditionally seen in interior design — to skin care for the first time.

The brand fuses Japanese and Scandinavian cultures, applying the Japandi aesthetic — traditionally seen in interior design — to skin care for the first time.

Backed by a viral makeup technique, seasoned beauty executive Roshini Greenwald looks to take the new brand into everyday makeup routines with its debut contour palettes and lip products.

Clean Beauty Summer School brand winner TONAL took home the grand prize for its inclusive foundation-meets-sunscreen-meets-skin care hybrid, and joyful approach to enhancing the health and appearance of the skin.

about-face, founded by Halsey, blends bold self-expression with high-performance, accessible beauty. Under CEO Francesca Raminella, the brand is scaling fast—proving authenticity drives real growth.

What began as a patient-practitioner relationship has evolved into a brand that is estimated to reach $50 million in revenue in 2025 fueled by a shared mission to empower and educate consumers at every stage of their acne journey.

Following the close of the transaction, BYOMA will continue to be led by CEO and Founder Marc Elrick, as well as the existing leadership team.

Odele made a splash with high-performance hair care at accessible prices when it launched in 2020. Today, with new leadership and an investment partner, the brand is focused on growth, community building, and being in one out of every 10 bathrooms in the United States.

The clean body care brand has added two seasoned female executives to its leadership team as the brand aims to fuel expansion through high-profile partnerships and retail launches.

Prose is opening a new customization center in the Los Angeles area, marking its first expansion outside of New York. In addition to increasing its production abilities via their new state-of-the-art automated facility, the beauty personalization brand is poised to continue leading the “prompt shopping” trend with its futuristic AI platform, Singular. Not only does the Prose platform allow the brand to connect customers with their dream products, it continues to get smarter (and more accurate) with each transaction. “We’ve created an experience that is radically different from traditional e-commerce, which targets a one-click, fast-as-possible [sale],” said Prose CEO and Co-Founder Arnaud Plas.

Founders Amerah Underwood, Elle Medico, and Andrew Inconstanti are reimagining the salon experience with a stylist-led model.

Despite a saturated market and overall slowdown in skin care sales, Glow Recipe has enjoyed ongoing global success that can be attributed to Korean-inspired innovation, proven product efficacy, a community of four million-plus and an unorthodox corporate structure.

In honor of Women’s History Month, CEW spotlight five up and coming female entrepreneurs on how they’re creating beauty brands that are reshaping the industry.