Beautycounter calls for more rigid industry-wide regulations about which ingredients should be allowed in personal care products — and how other brands need to follow suit.
Beautycounter calls for more rigid industry-wide regulations about which ingredients should be allowed in personal care products — and how other brands need to follow suit.
UOMA founder Sharon Chuter is making her QVC debut to showcase her inclusive beauty brand.
BrainTrust Founders Studio surveyed its members comprised of Black-founded beauty and wellness brands to determine how they’ve grown over the past year and how they’re impacting the overall economy. The results show that the inclusivity makeover of the beauty and wellness industry may finally be underway.
It’s only several weeks into 2023 and already the industry is buzzing about which indies are primed for success, and for takeover. Given the very crowded landscape, it takes a lot for an indie beauty brand to survive, let alone thrive. But there are a few factors that can set some brands apart from the pack (aside from the things we all know, like innovation, a compelling founder story, a unique selling proposition, and a robust social media presence). CEW Beauty News turned to industry leaders to look inside their portfolios and stores and highlight the indie brands they believe will survive the big indie shakeup of 2023, and why they think these brands are in it to win.
Given the very crowded landscape, it takes a lot for an indie beauty brand to survive in today’s market, let alone thrive. But there are a few factors that can set some brands apart from the pack (aside from the things we all know, like innovation, a compelling founder story, a unique selling proposition, and a robust social media presence). Combining science with sustainability, using high-performing clean formulas, and having a solid biotech game are some of the key ingredients to a winning formula. “There’s definitely a story here on biotech and how it’s influencing beauty,” said Noah Rosenblatt, SpaceNK’s President of North America. “I do think it’s a growing trend for 2023. Maybe we’re even talking about an entirely new category.” In addition to retail execs, CEW Beauty News asked investment banks, PE firms, and growth funds to identify a brand within their portfolio they believe is poised to win in 2023.
Thanks to a new reform act, brands will be held to higher cosmetics safety standards — and consumers look to reap the benefits from the most significant changes in cosmetics safety regulations in more than 80 years, such as manufacturing regulations, asbestos testing for products made with talc, and bans on chemical additives.