Given the very crowded landscape, it takes a lot for an indie beauty brand to survive in today’s market, let alone thrive. But there are a few factors that can set some brands apart from the pack (aside from the things we all know, like innovation, a compelling founder story, a unique selling proposition, and a robust social media presence). Combining science with sustainability, using high-performing clean formulas, and having a solid biotech game are some of the key ingredients to a winning formula. “There's definitely a story here on biotech and how it's influencing beauty,” said Noah Rosenblatt, SpaceNK’s President of North America. “I do think it's a growing trend for 2023. Maybe we're even talking about an entirely new category.” In addition to retail execs, CEW Beauty News asked investment banks, PE firms, and growth funds to identify a brand within their portfolio they believe is poised to win in 2023.
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