Solving Beauty’s Billion-Dollar Problem

A Better Way to Manage In-Store Talent Today, beauty brands spend billions of dollars on in-store talent to drive sell-through, increase brand loyalty and improve consumer engagement. And yet, there is no effective way for brands to…

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Beauty Heroes Opens Flagship

Located at 817 Grant Ave in downtown Novato, the 1,200-square foot beauty boutique, which opened August 26, has been designed to reflect the e-commerce site’s sense of approachability.

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5 Minutes with Walmart’s Jody Pinson

Playing a vital role in selecting the retailer’s beauty assortment is Jody Pinson, who has been with the big box retailer for more than 29 years, and currently leads the Beauty Division for Walmart U.S.

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