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Qurate Retail Group Appoints Mara Sirhal Chief Merchandising Officer of QVC U.S.

Sirhal comes to Qurate Retail Group from Saks Off 5th where she served as Chief Merchant and Brand Officer. She replaces Stacey Bowe who was appointed President of Qurate Retail’s HSN business unit in February.

Kim Petras for Mac Viva Glam Campaign

How at 40 MAC Cosmetics Still Drives Prestige Makeup

As the original industry distruptor turns 40, André Branch, Senior Vice President and General Manager of MAC North America, looks back at the brand’s enduring legacy — and toward its bright future

Kiehl’s Since 1851 Debuts Amazon Storefront

Those who subscribe to the philosophy “be where the customer is” would likely believe one of those places is Amazon. According to Momentum Commerce, in November and December 2023, Amazon’s Beauty & Personal Care category revenue grew by 27.4% year-over-year (YoY) on Amazon U.S., reaching $6 billion. Today, Kiehl’s Since 1851 joins dozens of prestige beauty brands to sell on the world’s largest online marketplace, such as Clinique, which announced its launch on Amazon in April.

RéVive Models How to Succeed in the Asian Market

The luxury skin care brand’s omni approach to distribution and growth has played well in the unique China market — a prime example of how alternative forms of distribution can become mainstream drivers.

Annie Jackson Promoted to CEO of Credo Beauty

Eight years after co-founding the beauty industry’s first sustainably focused retail chain, Credo Beauty, Annie Jackson has been named CEO by the company’s Board of Directors.

Merit Promotes Aila Morin to CMO Role

Aila Morin, who has played an instrumental role in shaping makeup brand Merit’s journey from its inception, has been appointed to the position of Chief Marketing Officer. She previously served as the brand’s founding Senior Vice President of Brand, Growth, and Innovation.

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