The rise of high-end beauty brands on Amazon is not merely a trend but a strategic move toward innovation, collaboration, and enhanced customer engagement in an increasingly competitive global retail market. Be sure to hear about how Amazon Beauty is creating new ways to help beauty brands succeed in CEW's upcoming webinar.
The rise of high-end beauty brands on Amazon is not merely a trend but a strategic move toward innovation, collaboration, and enhanced customer engagement in an increasingly competitive global retail market. Be sure to hear about how Amazon Beauty is creating new ways to help beauty brands succeed in CEW’s upcoming webinar.
Considering mounting pressure to tackle the global climate crisis, beauty companies face the colossal task of rethinking how they do business. And quickly. Laboratoires Expanscience, which owns Mustela and Babo Botanicals, has been paving the way for the beauty industry by leveling up its commitment to making a positive socio-ecological impact.
The ITA put on a feast for the senses to spotlight Italian beauty at a recent event, Beauty Made In Italy.
CEW caught up with Nutrafol’s Giorgos Tsetis to film a video about his hair journey and the key to Nutrafol’s continued success.
Launched in July 2023, the Maesa Magic Incubator program helps bridge the entrepreneurial access gap, empowering early-stage beauty and wellness entrepreneurs from under-served communities.
Dr. Rolanda Wilkerson, the passionate cosmetic chemist behind many Olay breakthroughs including their white-hot water-activated Solid Cleansing Melts, is now spearheading a collaboration between Olay and online education platform Coursera to diversify and empower the next generation of beauty innovators.
The luxury skin care brand’s omni approach to distribution and growth has played well in the unique China market — a prime example of how alternative forms of distribution can become mainstream drivers.
Find out how tech-savvy brands are using AllWork’s management and payment platform to get ahead in retail, why freelancers want the brands they work for to have current technology—and how you can take these strategies and apply them to your own company in order to accelerate your retail sales.
Melis del Rey, General Manager, Beauty, Baby, and Beauty Technology, Amazon U.S. Stores, tells CEW exclusively about how Amazon Premium Beauty is helping Clinique expand its reach and delight customers and creators alike.
Using freelance talent for retail sales and events has been the norm in the beauty industry for decades. What’s changing is the way you can use technology to manage and strategically deploy that staff. As consumers show renewed enthusiasm for shopping in stores, AllWork, a freelancer management software and payment services platform (and a secret weapon to more than 60 beauty brands), enables you to maximize store sales and reduce your freelance spend. By implementing AllWork’s technology platform, which is designed specifically for the beauty industry and how we work today, companies can quickly improve their top and bottom lines.
Launched in July 2023, the #MaesaMagicIncubator program was designed to bridge the entrepreneurial access gap, empowering early-stage beauty and wellness entrepreneurs from under-served communities.
