In a world where beauty and personal care sales hit an estimated $600 billion in 2024, the next big story isn’t unfolding in Paris or Seoul — it’s emerging from the sands and skylines of the Middle East and Africa.
In a world where beauty and personal care sales hit an estimated $600 billion in 2024, the next big story isn’t unfolding in Paris or Seoul — it’s emerging from the sands and skylines of the Middle East and Africa.
Prestige fragrance and hair care both grew 6% in H1, driven by new launches and scalp care, respectively.
The brand incubator has achieved creating masstige products at accessible price points thanks to a rich portfolio across categories.
