Those who subscribe to the philosophy “be where the customer is” would likely believe one of those places is Amazon. According to Momentum Commerce, in November and December 2023, Amazon’s Beauty & Personal Care category revenue grew by 27.4% year-over-year (YoY) on Amazon U.S., reaching $6 billion. Today, Kiehl’s Since 1851 joins dozens of prestige beauty brands to sell on the world’s largest online marketplace, such as Clinique, which announced its launch on Amazon in April.
Those who subscribe to the philosophy “be where the customer is” would likely believe one of those places is Amazon. According to Momentum Commerce, in November and December 2023, Amazon’s Beauty & Personal Care category revenue grew by 27.4% year-over-year (YoY) on Amazon U.S., reaching $6 billion. Today, Kiehl’s Since 1851 joins dozens of prestige beauty brands to sell on the world’s largest online marketplace, such as Clinique, which announced its launch on Amazon in April.
Melis del Rey, General Manager, Beauty, Baby, and Beauty Technology, Amazon U.S. Stores, tells CEW exclusively about how Amazon Premium Beauty is helping Clinique expand its reach and delight customers and creators alike.
With nearly two decades of experience across three continents — including 15 years at L’Oréal and Laura Mercier — Papazian is an energetic beauty industry leader known for building and revitalizing global brands. So what is her strategy for Function of Beauty, where she took the helm in 2021? We got a glimpse into Papazian’s vision on the eve of the introduction of Function of Beauty’s SOS (Save Our Strands) Custom Repair, a customizable, repair-focused line of four products. At its heart is a patent-pending biotech-powered bonding technology with two naturally derived actives: a glucose derivative and an itaconic acid and arginine blend said to target damage on both the cuticle layer and in the inner core of the hair. Custom Repair will go live on the company’s website on April 29th.
