Clean Indie Beauty Pop-Up to Hit San Francisco
An upcoming clean indie beauty pop-up, Conscious Beauty Collective, was driven by brands without a ton of resources.
Fashion Platform Who What Wear Dives into Beauty
Who What Wear is looking to cement its authority in beauty by holding its first beauty-themed event, taking over a pop-up location on trendy Melrose Place.
Supergoop! Pop-Up Opens in Soho
The idea for a classroom themed-pop up came from Holly’s former life as a third-grade teacher, as well as from one-on-ones with influencers, who were asking for sun facts to provide to their followers.
YSL Beauty Station Targets Coachella Visitors
Coachella is now part of the brand’s media calendar under the category of Festival season, alongside Holiday and Awards season.
Armani’s L.A. Pop Up
A striking scarlet exterior, red carpeted floors and red lacquered cabinetry are all designed to convey Hollywood glam the brand is known for in its new pop-up, said Alyssa Navia, AVP of Marketing, Giorgio Armani Beauty & Skincare at L’Oréal.
Beauty Scene: Chanel; Joanna Vargas; Dr. Brandt
This week CEW Beauty Insider looked at brands that are building strong emotional connections with consumers by leveraging immersive experiences, storytelling and igniting impactful conversations. The roundup includes Chanel’s new NYC pop-up; Joanna Vargas’ expanded fifth avenue location and Dr. Brandt foundation’s inaugural speaker series event at Art Basel.
Pop-up Roundup: The Latest Beauty Experiences
This week’s roundup of brand experiences includes news about Kim Kardashian West’s second pop-up for her KKW Beauty line, Barneys New York’s indie initiative, Rimmel London’s bus tour and Brandless’ temporary NYC brick-and-motor store.
Beautyblender Enters Foundation, Opens NYC Pop-Up
After more than a decade of dominating the makeup tools space and reinventing the category, BeautyBlender is entering color cosmetics with a foundation available in 32 shades.
Rihanna’s Fenty Beauty Pop-Up Takes on 3 NYC Hot Spots
Three pop-up stores, covering multiple boroughs, will give NYC first access to the heavily-teased new Moroccan Spice collection as well as the full Fenty Beauty assortment.
Unilever’s Popular St. Ives Pop-Up Returns with new Online Extension
The three-month long retail pop-up experience offers consumers the ability to shop, test and purchase products from the St. Ives skin care brand. This year, the experience has been extended online to give consumers nationwide the opportunity to order products featured in the store.
Il Makiage Enters U.S. Market
Relaunching stateside this month, the prestige cosmetics brand has opened a shoppable exhibit in Soho, designed by world-renowned architect Zaha Hadid. The six-month pop up is the first of several scheduled to roll out across the U.S.
