Why Beauty Brands Are Racing to Sign Top Motorsport Partnerships
Beauty brands are racing to the forefront of Formula 1, with names like Elemis, Wella, and Charlotte Tilbury bringing their high-performance treatments and female empowerment to the track.
Beauty brands are racing to the forefront of Formula 1, with names like Elemis, Wella, and Charlotte Tilbury bringing their high-performance treatments and female empowerment to the track.
Nancy Twine is a beauty-industry pioneer. She helped usher in the “skinification” of hair care with the launch of Briogeo in 2013, and then became the youngest Black woman to introduce a product line at Sephora. When she sold Briogeo to Wella in 2022, a whole new role for her began. Here, Twine, the Keynote speaker for CEW’s 2024 Visionary Awards, reveals what she’s been up to since the acquisition (hint: a lot) — as well as why she believes a trailblazer must pave a path for others.
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Annie Young-Scrivner started her career stocking Frito-Lay displays. Now she’s overseeing a $3 billion business as the first CEO of Wella Company since it became independent. With a signature blend of scrappiness, thoughtfulness, and guts, she’s translating cultural insights into innovation that enchants consumers — and the environment.