Justin Welch is the Head of Fine Fragrance Experience at dsm-firmenich. He also serves as the Creative Director of Mind Nose + Matter™, a program exploring socio-cultural trends through the lens of olfaction. His forecasting work has been featured on LS:N Global, The Future Laboratory, and Fat Mascara, and he has guest lectured at the Fashion Institute of Technology. Prior to his career in fragrance, Welch specialized in luxury marketing at The Wall Street Journal and Out magazine.