Madonna Badger

Chief Creative Officer Futura Collective

Madonna is a 30-year advertising legend who founded the Badger Agency. She was the mastermind behind the viral #WomenNotObjects campaign and successfully lobbied Cannes Lions to prohibit work that objectifies women. Madonna currently chairs the Cannes Lions “See It Be It” mentorship initiative, devoted to advancing the future of female creative directors in the industry. She has been honored with the UN SDG 5, Gender Equality Award for her work to bring equality to the media and advertising world. Adweek named Madonna a “Disruptor” for spearheading revolution in the ad industry, while the 4As has recognized her as one of the “100 People Who Make Advertising Great” and Cosmetic Executive Women (CEW) honored her with its “Lifetime Achievement Award.” Her latest achievement? Being inducted into the Marketing Hall of Fame in 2024.