For this special report, Eyecue, a data consulting company and a social media analytics tool, analyzed the performance on Instagram of over 60 leading global legacy, prestige, indie and disruptor brands in the beauty industry. The firm focused on metrics from January through April to understand the impact that the COVID-19 pandemic had on the industry, and paid particular attention to how brands are adapting their strategies to the challenges imposed by global lockdowns, social distancing and settling into the new normal. As an output, the report identifies the most relevant trends and best practices.

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