2023 Influencer Marketing Impact Report
Kahlana Barfield
Influencer Kahlana Barfield

Traackr’s 2023 Influencer Marketing Impact Report

Influencer marketing platform Traackr surveyed 1,000 U.S. consumers to reveal the impact influencers, social content, and platforms have on their engagement and purchase behavior. The top takeaway is that while influencers still motivate followers and drive sales for brands, consumers are becoming more selective about where and with whom they spend their money.

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