
Trend Talk: Hot Fragrance Trends for 2023
Sable Yong and Tynan Sinks, the highly opinionated hosts of the Smell Ya Later fragrance podcast, share their predictions for scent in the New Year — and they’re intense.

Sable Yong and Tynan Sinks, the highly opinionated hosts of the Smell Ya Later fragrance podcast, share their predictions for scent in the New Year — and they're intense.

Sable Yong and Tynan Sinks, the highly opinionated hosts of the Smell Ya Later fragrance podcast, share their predictions for scent in the New Year — and they’re intense.

Flowers and candy might reign supreme as go-to Valentine’s Day gifts, but fragrance has carved a place for itself as a fan favorite.


It’s only several weeks into 2023 and already the industry is buzzing about which indies are primed for success, and for takeover. Given the very crowded landscape, it takes a lot for an indie beauty brand to survive, let alone thrive. But there are a few factors that can set some brands apart from the pack (aside from the things we all know, like innovation, a compelling founder story, a unique selling proposition, and a robust social media presence). CEW Beauty News turned to industry leaders to look inside their portfolios and stores and highlight the indie brands they believe will survive the big indie shakeup of 2023, and why they think these brands are in it to win.

Preliminary results are in for beauty’s overall performance in 2022, which was fueled by prestige beauty and sales of makeup, namely lip products. Sales of beauty products (mass and prestige) experienced 11% growth when combined; however, only prestige unit demand remained strong.

Brands, retailers, and experts weigh on what drove sales this holiday season. Spoiler alert: unprecedented brand promotions, skin care as a gift, and discounted gift sets are the heart of the matter.

The role of beauty editors has shifted as influencers have become a go-to source for content on social media. So, how are beauty editors responding? CEW chatted with several of Dotdash Meredith’s top editors to hear how they tackle the new realities of beauty reporting.

Given the very crowded landscape, it takes a lot for an indie beauty brand to survive in today’s market, let alone thrive. But there are a few factors that can set some brands apart from the pack (aside from the things we all know, like innovation, a compelling founder story, a unique selling proposition, and a robust social media presence). Combining science with sustainability, using high-performing clean formulas, and having a solid biotech game are some of the key ingredients to a winning formula. “There’s definitely a story here on biotech and how it’s influencing beauty,” said Noah Rosenblatt, SpaceNK’s President of North America. “I do think it’s a growing trend for 2023. Maybe we’re even talking about an entirely new category.” In addition to retail execs, CEW Beauty News asked investment banks, PE firms, and growth funds to identify a brand within their portfolio they believe is poised to win in 2023.

Thanks to a new reform act, brands will be held to higher cosmetics safety standards — and consumers look to reap the benefits from the most significant changes in cosmetics safety regulations in more than 80 years, such as manufacturing regulations, asbestos testing for products made with talc, and bans on chemical additives.