Two Salon Masters Merge: Eva Scrivo X Vidal Sassoon
In an era where many salons operate as fragmented collectives of independent stylists, a counterpoint has emerged in Manhattan. Eva Scrivo Salons and Vidal Sassoon have joined forces under one roof at 139 Fifth Avenue. Called Eva Scrivo x Vidal Sassoon, The Salon, the partnership blends heritage with innovation, and technical mastery with artistry. In addition to sharing an address, the collaborators share a vision for what the luxury salon experience means post-pandemic.
In an era where many salons operate as fragmented collectives of independent stylists, a counterpoint has emerged in Manhattan. Eva Scrivo Salons and Vidal Sassoon have joined forces under one roof at 139 Fifth Avenue. Called Eva Scrivo x Vidal Sassoon, The Salon, the partnership blends heritage with innovation, and technical mastery with artistry. In addition to sharing an address, the collaborators share a vision for what the luxury salon experience means post-pandemic.
Prose is opening a new customization center in the Los Angeles area, marking its first expansion outside of New York. In addition to increasing its production abilities via their new state-of-the-art automated facility, the beauty personalization brand is poised to continue leading the “prompt shopping” trend with its futuristic AI platform, Singular. Not only does the Prose platform allow the brand to connect customers with their dream products, it continues to get smarter (and more accurate) with each transaction. “We’ve created an experience that is radically different from traditional e-commerce, which targets a one-click, fast-as-possible [sale],” said Prose CEO and Co-Founder Arnaud Plas.
In honor of Women’s History Month, CEW spotlight five up and coming female entrepreneurs on how they’re creating beauty brands that are reshaping the industry.
This month’s beauty landscape brings a wave of new products that guarantee a transformative season. Among the standout launches are makeup stick formats that simplify application and luxury fragrances that rethink the art and science of perfumery.
Rolling out now exclusively to all Target doors and target.com, Maesa is expecting to see substantial incremental growth from the launch of Kristin Ess+.
The Brooklyn-based hair care brand, which earned Ulta Beauty’s 2023 Conscious Beauty Brand of the Year, will transition from up to 25% recycled aluminum to a minimum of 50% post-consumer recycled plastic in 2025.
As October unfolds, the beauty industry is doing its part to keep the epidermis in tip-top shape with a slew of new moisturizers and treatments designed for the scalp, face, neck, body – even buttocks. Meanwhile, holiday season is starting to simmer with the rollout of giftable sets and exclusive retail partnerships. Here, the launches that everybody’s talking about this month.
Blushington Blazes A Trail In Wig Styling And Care, Boots Reports Q4 Sales Growth, Coty Announces Preliminary Q1 Results, Arbonne International Appoints Lori Burgher As Chief Marketing & Growth Officer, Arcade Beauty Concludes Recapitalization
On the cusp of opening its first franchise location in Boca Raton, FL, which coincides with Breast Cancer Awareness month, the NYC-based beauty lounge is introducing services for wig wearers.
