Indie Spotlight: Roshini Greenwald, President, m.ph Beauty, Talks Positioning the Celeb Makeup Artist Brand for Longevity
Backed by a viral makeup technique, seasoned beauty executive Roshini Greenwald looks to take the new brand into everyday makeup routines with its debut contour palettes and lip products.
Backed by a viral makeup technique, seasoned beauty executive Roshini Greenwald looks to take the new brand into everyday makeup routines with its debut contour palettes and lip products.
What began as a patient-practitioner relationship has evolved into a brand that is estimated to reach $50 million in revenue in 2025 fueled by a shared mission to empower and educate consumers at every stage of their acne journey.
Victoria Jackson revolutionized makeup in the 1980s and ‘90s, building a billion-dollar beauty empire by empowering women to feel confident in their own skin. Now, with next-gen innovation for today’s skin-conscious consumer that reimagines the concept she pioneered, she and longtime business partner Kim Wileman are leading a less-is-more beauty movement with No Makeup Makeup.
July has ushered in a wave of beauty launches that merge high-tech innovation with sensorial indulgence. From AI-developed ingredients to face powders reimagined for a modern consumer, this month’s debuts reflect a beauty landscape that’s forward-thinking while rooted in tradition. Here, we spotlight the most noteworthy additions to the product landscape.
The visionary duo behind Fresh reflects on their decades-long partnership, the evolution of clean beauty, and how their next chapter blends fragrance, design, and immersive experience into a new kind of lifestyle brand.
Following a trend for routine simplification and desire for visible skin transformation, Olay has introduced its Super Franchise, a streamlined lineup of multi-functional offerings that has quickly become a favorite on social channels such as TikTok. “With the beautiful packaging and transformational results, we went to TikTok because we thought it was TikTok-worthy,” said Stephanie Headley, Senior Vice President of North America Skincare at Procter & Gamble. “We are using our heritage plus our craftsmanship to deliver a simple skincare solution with real results you can see.”
She’s well known for the advances she made in hair care with the development of brands such as John Frieda and Color Wow, but Gail Federici recently shared some lesser-known details of her trajectory (and life) that add more color to her celebrated story.
How the brain perceives aesthetic experiences is different for everyone, and the neurodivergent brain processes spaces differently. What does this mean for retail?
As the LatinX beauty brand steps into a whole new category with its earthy and refreshing introductory fragrance, Ceremonia’s philosophy of delivering clean and wellness-intentional products remains at the forefront.
Husband-and-wife duo Ann Marie Simpson-Einziger and Mike Einziger had super successful careers as musicians, but life had other plans when Anne Marie came down with a skin condition that sparked career 2.0. This month the couple launch Mother Science, a biotech beauty brand that harnesses the power of a first-to-market molecule that’s said to effectively improve the appearance of skin discoloration, provide 10 times the antioxidant power of vitamin C, and reinforce the skin barrier.
As North America’s most important annual ingredients and formulation event, New York Society of Cosmetic Chemists (NYSCC) Suppliers’ Day looks to provide the latest trends, scientific findings, global ingredients, raw materials, and solutions that will invigorate and accelerate beauty and personal care product developments in 2023 and beyond.
Inspired by the healing forces of Sedona’s electromagnetic earth energy, Elli K Beauty aims to deliver skin care ingredients rooted in Arizona’s nature.